PAY PER CLICK SEARCH ENGINES

PPC (Pay-Per-Click). Using PPC marketing you can reach 80% of active internet users and maximize the return on your investment. Advertise to people who are already searching for what you sell. And pay only when a customer clicks on your listing. Reach the searches occurring in your industry and put your site directly in front of customers searching for what you're selling.

  Overture Precision Match™ lists your business in the search results on eight of the top US search engines and directories: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero. The more search engines your listings appear on, the more customers you attract.

Overture offers three additional PPC programs:

  Local Match™ listings enable businesses to increase sales by precisely targeting customers interested in your neighborhood and searching on the Internet for local products and services.

  Content Match™ helps you gain more targeted customers on a pay-per-click basis by displaying your listings alongside articles, product reviews and other information on sites like Yahoo!, MSN.com, CNN.com and ESPN.com.

  Site Match™ is part of Yahoo! Search's Content Acquisition Program (CAP). The program includes a simple submission process, frequent content refreshes, and detailed reporting. A simple, single point of submission to multiple web portals such as Yahoo!, AltaVista and AlltheWeb.




  LookSmart's no-hassle targeting option enables your listings to appear for searches on a broad set of keywords determined to be relevant to your site by search algorithms.

  Inclusion-targeted listings are priced at a flat $0.15 CPC*. Through the LookSmart Network, you have access to millions of Internet users on such sites as Lycos, Mamma.com, CNET Search, and many others.

  Contact us today to create and manage an effective PPC campaign for your online business. See Plans and Fees.