According to the recently released Ranking Factors for the Media Industry study from Searchmetrics, nearly 78 percent of the corresponding Google.com page one results on mobile were found to be AMP-enabled, positioned either in the standard organic search results or in the ‘Top stories’ news boxes and carousels in mobile results.

Source: AMP Pages Dominating Google Results

The reality is that the Web isn’t “the Web” in the traditional sense anymore. E-commerce, CMS software, CRM, AI, publishing, social media, digital products and services, SaaS – none of these are static in the way that Web design once was. By and large, the Web is now a gigantic global software platform. And by extension, modern Web design is no longer Web design; it’s product design.

Source:Why Modern Web Design Is No More: The New Era of ‘Product Design’