According to the recently released Ranking Factors for the Media Industry study from Searchmetrics, nearly 78 percent of the corresponding page one results on mobile were found to be AMP-enabled, positioned either in the standard organic search results or in the ‘Top stories’ news boxes and carousels in mobile results.

Source: AMP Pages Dominating Google Results

The reality is that the Web isn’t “the Web” in the traditional sense anymore. E-commerce, CMS software, CRM, AI, publishing, social media, digital products and services, SaaS – none of these are static in the way that Web design once was. By and large, the Web is now a gigantic global software platform. And by extension, modern Web design is no longer Web design; it’s product design.

Source:Why Modern Web Design Is No More: The New Era of ‘Product Design’