Design preferences (and techniques) seemingly change by the day (if not the hour). These changes make it quite difficult for those responsible for the visual aspects of their enterprise’s user experience (UX) to keep pace, but it is certainly not impossible.
The reality is that the Web isn’t “the Web” in the traditional sense anymore. E-commerce, CMS software, CRM, AI, publishing, social media, digital products and services, SaaS – none of these are static in the way that Web design once was. By and large, the Web is now a gigantic global software platform. And by extension, modern Web design is no longer Web design; it’s product design.
Lots of marketing resources, startup resources, educational tools, email tools, image resources, icons, CMSs, CSS resources, and much more. And as always, some awesome new free fonts!
Despite its sudden popularity, flat design is not just some fly-by-night trend. It’s a substantial approach to Web design that’s rooted in practicality, and necessity. The balance between aesthetics and usability reflected in flat design 2.0 demonstrates that the principles behind the philosophy have true staying power.
Source: The future of flat design
Absolute consistency is repetitive to the point of boredom. In order to mine its benefits without putting your users to sleep, you need to know when to break the monotony.
Applying colors is a delicate process that needs to take in context the audience and the entire environment of the website you want to modify. The choice is highly individual, as it needs to fit the website’s (and the brand’s) personality.
Many of today’s most popular design trends (including flat design, large background images, and hidden global navigation) are directly or indirectly influenced by minimalism, a web-design movement that began in the early 2000’s, but borrows its philosophy from earlier movements in the fields of fine art and human–computer interaction. Minimalism sometimes presents as an attempt to prioritize content over the chrome and, when applied correctly, it can help you focus your design to simplify user tasks.
The web operates in ways that can conflict with our traditional view of what a “story”—with a set start, middle, and end—is. Content is chunked, spread across various channels, devices, and formats. How do we define story lines, characters, interactions, and the role of the audience, given this information sprawl?
A great website—one that takes into consideration all the elements that drives customer engagement—is one that will help you move a business forward. Read about a few web design trends that small business owners should be aware of.
Minimalist Web pages have been popular among designers for quite some time, but the trend is evolving in some elegant and sophisticated ways.
A website serves different purposes but a big chunk of people having websites often fail to answer the most fundamental question – “Why do you have a website?”
So, what are the ground rules that you must keep in mind? Are they the same for every website? Or, do they differ from industry to industry?
Find a Web team you can work closely with and get to know. In this digital age, it’s a struggle for Web companies to keep up with the latest and greatest offerings. You can’t be expected to—YOU have a business to run!
As one of the core design principles, typography can really make or break a website design. Despite recent advances in web type technology we’re still fairly limited when it comes to creative typography layouts, meaning image replacement techniques are still common, but these days we have massive choice when it comes to selecting fonts for our designs.
In the early ’90s, every page was a handcrafted labor of love. Sadly, anyone who managed a large site eventually hit the wall: writing piles of custom HTML that tangled valuable content with boilerplate markup, gnarly design tweaks, and other difficult-to-maintain cruft.
Our companies’ digital presences are also divided across many different outlets. A typical business might have a Facebook page, a Twitter account, maybe a Google+ page, a Yelp profile and probably a dozen more websites or directories out there containing some relevant pieces of information about the business.
Copyblogger calls this practice digital sharecropping, and it works in a similar fashion to the the feudal system, where the landlords reap the rewards, and the peasants do all the work.
We don’t know which empires will stand strong in the future. Facebook, Twitter and LinkedIn change their terms and conditions on a regular basis, and as tenants, we don’t know what they have in store for us.
“In most cases, a discussion of landing pages and microsites comes down to their differences: single page versus multi-page, one call-to-action versus multiple calls-to-action, and simplicity versus complexity. However, when you take a step back, they have something critically important in common from a marketing standpoint: They draw on the power of single-theme landing experiences, existing outside the structure of the run-of-the-mill corporate website.”