Mobile traffic is past its tipping point with roughly 52 percent of web traffic currently deriving from smartphones versus desktops – and counting. People are accessing sites and services with the expectation they will not only have the same functionality they would on desktops, but, more so today, that the sites will also use the functionality native to their devices without needing to download an app.
Design preferences (and techniques) seemingly change by the day (if not the hour). These changes make it quite difficult for those responsible for the visual aspects of their enterprise’s user experience (UX) to keep pace, but it is certainly not impossible.
Defenders of the open internet are issuing urgent calls to action as news reports indicate that Federal Communications Commission (FCC) chair Ajit Pai has set his sights on a December 14 vote to kill net neutrality and “destroy the internet as we know it.
According to the recently released Ranking Factors for the Media Industry study from Searchmetrics, nearly 78 percent of the corresponding Google.com page one results on mobile were found to be AMP-enabled, positioned either in the standard organic search results or in the ‘Top stories’ news boxes and carousels in mobile results.
The reality is that the Web isn’t “the Web” in the traditional sense anymore. E-commerce, CMS software, CRM, AI, publishing, social media, digital products and services, SaaS – none of these are static in the way that Web design once was. By and large, the Web is now a gigantic global software platform. And by extension, modern Web design is no longer Web design; it’s product design.
An upcoming film called Kedi. The film, which takes its name from the Turkish word for cat, is a documentary about the myriad stray cats that live on the streets of Istanbul. Director Ceyda Torun mixes beautiful location shots with close-in footage of these fascinating animals going about their daily routines, capturing both the life of a city and the life of the creatures that share its streets with humans.
Because you’ll be catering specifically to local audiences with your local business, the type of traffic that will be seeing your entries and potentially clicking through to your site will be more relevant to your brand.
Mobile web browsing has been steadily growing since 2009, while the desktop’s share of web traffic has steadily decreased. In October, the two crossed over, with global mobile and tablet browsing accounting for 51.3% versus the desktop’s 48.7%, according to the latest data from web analytics firm StatCounter.