07. April 2015 · Write a comment · Categories: Design · Tags:

Perhaps more than any other single designer, Paul Rand was responsible for defining visual culture in America in the decades following World War II. He radically transformed advertising, blowing away the dust of the Depression era and pioneering a new, modern approach to selling products. He helped convince some of nation’s biggest corporations that good design was good business, crafting indelible logos for the likes of IBM, UPS, and ABC.

Paul Rand, the Visionary Who Showed Us That Design Matters | WIRED

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