A balanced composition feels right. It feels stable and aesthetically pleasing. While some of its elements might be focal points and attract your eye, no one area of the composition draws your eye so much that you can’t see the other areas.
Perhaps more than any other single designer, Paul Rand was responsible for defining visual culture in America in the decades following World War II. He radically transformed advertising, blowing away the dust of the Depression era and pioneering a new, modern approach to selling products. He helped convince some of nation’s biggest corporations that good design was good business, crafting indelible logos for the likes of IBM, UPS, and ABC.
For designers, there’s a point early in the design process when you just need to put hand to paper and start brainstorming—fast. LayUp, a forthcoming iPad app for Adobe’s Creative Cloud, promises to let designers do just that.
We’re living amidst a new renaissance in design: Call it Silicon Modern—a moment made possible by cheap processors, new software, digital manufacturing, and novel approaches to problem solving. To ring in this era, WIRED collected 13 exemplars that encompass everything from big ideas to novel forms of expression.
To paraphrase Steve Jobs, design isn’t just what it looks like. It’s how it works. These sources break down the way design works–what’s coming up, what’s going down, and what you need to pay attention to.