According to the recently released Ranking Factors for the Media Industry study from Searchmetrics, nearly 78 percent of the corresponding Google.com page one results on mobile were found to be AMP-enabled, positioned either in the standard organic search results or in the ‘Top stories’ news boxes and carousels in mobile results.
Mobile web browsing has been steadily growing since 2009, while the desktop’s share of web traffic has steadily decreased. In October, the two crossed over, with global mobile and tablet browsing accounting for 51.3% versus the desktop’s 48.7%, according to the latest data from web analytics firm StatCounter.
Mobile navigation must be discoverable, accessible, and take little screen space. Pay attention to navigation and search, make them accessible and discoverable, but don’t forget one of the basic tenets of mobile usability: prioritize content over chrome.
There has been a lot of conversation about Google’s mobile-friendliness update that went into effect April 21. Predictably, many ’Net professionals have been on edge wondering if this update has impacted their digital business’s mobile-search ranking. Luckily, there are tools available that can be leveraged to analyze the mobile-friendliness of a website.
The internet giants make this sort of thing look easy, but they have deep pockets and huge teams of engineers at their disposal. For the little guys, building similar interfaces can take months or even years, says Geoff Schmidt, the software developer behind the coding-tools maker, Meteor.
It’s official: Americans now use more mobile devices than desktops to browse the Internet. People are perusing your websites, blogs and landing pages on tiny screens while riding on the subway, on tablets while waiting at the doctor’s office, and in the queue at Starbucks. If you don’t give them what they want, your competition will.