If you’re a member of the web or UI design community, it’s been hard to avoid talking about Sketch over the last year. The launch of this design app shook up an industry dominated by Adobe for more than two decades, and it has caused an ongoing debate about whether Sketch is better than Photoshop and Illustrator (and Fireworks).
There has been a lot of conversation about Google’s mobile-friendliness update that went into effect April 21. Predictably, many ’Net professionals have been on edge wondering if this update has impacted their digital business’s mobile-search ranking. Luckily, there are tools available that can be leveraged to analyze the mobile-friendliness of a website.
The debate between having a dedicated mobile optimized website and one using responsive Web design has been alive and well for quite some time now. More recently, conversations and coverage around adaptive Web design versus responsive Web design began to take center stage.
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Responsive Web Design or RWD is the process of creating websites that work perfectly visually and in terms of usability across various screen sizes. In other words, RWD creates ‘device-agnostic’ websites which look and work equally well on all types of computing devices.
Is there an SEO disadvantage to using responsive design instead of separate mobile URLs?
The gradually increasing use of touchscreen devices has led to a number of common new design techniques meant to appease all visitors, regardless of the tool they’re using to access a site.
The response in “responsive” Web design provides a clue about how to think about the practice. It’s essentially a set of actual techniques – and yes, sometimes tools too – that move elements of the page e.g. images, navigation, text based on the capabilities of the device it is being viewed upon. Responsive design enables websites to obtain information about the device and then display a version appropriate for the layout.
Businesses that are not looking to include dynamic media content, or simply need an informational site for reference purposes, can see great benefits in responsive design, while businesses that rely on more intricate or interactive web designs will see far better results by developing for individual platforms (e.g., desktop, mobile, tablet).
Read more via Responsive Design: Not So Simple – Website Magazine
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For those of us who create websites and services, all this leads to a singular conclusion: A million screens have bloomed, and we need to build for all of them.
“According to the Pew Research Center, 60% of tablet users prefer reading news on the mobile web than via an app. While I think media companies should certainly offer apps, it’s clear that having a great mobile website should be the priority.”
Read more of Peter Cashmore’s article: Why 2013 Is the Year of Responsive Web Design.