The reality is that the Web isn’t “the Web” in the traditional sense anymore. E-commerce, CMS software, CRM, AI, publishing, social media, digital products and services, SaaS – none of these are static in the way that Web design once was. By and large, the Web is now a gigantic global software platform. And by extension, modern Web design is no longer Web design; it’s product design.

Source:Why Modern Web Design Is No More: The New Era of ‘Product Design’

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