The changes make Web design play an even more critical role in how a site ranks, so enterprises will want to make sure they are avoiding these common mistakes.
Source: Web Design Mistakes that Kill Rankings – Website Magazine
SEO mistakes are easy to make, but difficult to fix, and can end up being extremely costly for a business. In the past SEO could be as simple as stuffing a few keywords into a website, search engines have come a long way in returning quality results and weeding out the spam, making a high search engine result page (SERP) listing very beneficial to business owners.
Source: 23 Mistakes That Kill Search Traffic and Conversions – Website Magazine
Social media is now more significant than ever for any business marketing strategy. There are now more than 1.9 billion active users of social media in 2015. This creates an enormous opportunity for marketers to target the biggest online audience.
Read more: Effective SEO Elements for 2015 – Webmag.co
Check out a variety of local listings management solutions for small businesses.
Small businesses are at a variety of inherent disadvantages when compared to their well-funded and employee-rich competition.
Your Go-To List for Local Listing Management Tools – Website Magazine
SEO, like most Internet marketing specialties, has a language all its own. These definitions will give business leaders a better understanding of the very important ideas behind key SEO terms, and help them evaluate SEO agencies and campaigns more confidently.
From the fledging beginnings of SEO, it has almost always been all about keywords. Back in the VHS days… we pushed keyword density over content quality because that’s what it took to rank. It was a world of quantity over quality, and it didn’t matter if the keywords we inserted sounded natural or not. We knew it worked, and a lot of us went with it. Today, not so much.
Google's Shift to Semantic Search & Its Impact on SEO – SiteProNews
A great deal of attention has been paid to the tactic over the years, and discussions about optimal length, and the density of keywords and phrases, are routine. One of the more common questions however is whether every page of a website needs to have a unique meta description.
This week, Google quietly made some small adjustments to their user protocol that has had massive implications on the way in which data is being reported, ultimately setting the blogosphere and the SEO industry on its head.
Why Omitting Keyword Data Is NOT the End of SEO – Website Magazine
Integrating SoLoMo into a brand’s offerings can not only benefit its user experience, but also increase its visibility on the mobile Web. There are a number of SoLoMo-SEO minded strategies to consider implementing today.
Here are five such tactics 5 SoLoMo-Minded SEO Strategies – Website Magazine
Get a deeper understanding of SEO friendliness and other SEO-related terms in Website Magazine’s newly updated SEO Glossary.
Context matters: While Google’s Knowledge Graph could have a positive effect, it also means webpage owners need to ensure their keywords are supported by secondary keywords that add context.
Authority is perhaps one of the most misunderstood terms in the world of Web business and it’s used with such regularity by every ‘Net guru that for many it’s a signal that any content from a source claiming authority likely lacks exactly what it is they are promising. If building authority in your industry is important to you and your brand’s digital success (and it should be), consider the following elements as your next content item is published – be it video, images or the good ol’ fashion website article.
Practical Tips for Developing Authoritative Content – Website Magazine
Most search engine optimization (SEO) professionals spend a lot of their time optimizing the titles and descriptions of their Web pages to rank higher and attract more visitors, but many also forget to optimize another important aspect of a Web page that can affect its ranking: the URL.
In social media terms, the future is rarely predictable. Many people were caught unaware by Pinterest’s explosive growth over the last year. There will always be surprises, but there are also some emerging and continuing social media trends that we can both track and predict with a certain degree of confidence.
“SEO is all about making your blog attractive to search engines. If you do that, you’re more likely to rank highly for terms relating to your site and attract more visitors. To start, think of your own experiences of using Google – when you search for something how often do you look any further than the first result on a page?”
Blogging Basics – Fighting Writer's Block and Learning SEO – Via Website Magazine