According to Saatchi, around 1,600 trees are felled and 170,000 litres of petrol are burned annually to meet the demand in Hong Kong for wrapping paper during Chinese New Year. To raise awareness of the issue, and encourage Hong Kong residents to recycle, the agency installed its Instant Newspaper Recycler at Sun Hung Kai’s East Point City shopping centre last weekend.

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Creative Review – Saatchi & Saatchi turn newspapers into wrapping paper.

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