Comcast and Twitter partnership will let you change the channel from a tweet By clicking the See It button, Xfinity customers will immediately be able to tune into live programming either on their set-top box or right from the smartphone or tablet they’re using. Essentially, Twitter could soon replace your remote control.

Comcast and Twitter partnership will let you change the channel from a tweet | The Verge

To attract and engage social-media fans and followers — and ideally convert them into customers — you’ll need to carefully map out a clear, effective social-media strategy.

Here are some questions you should ask when building your company’s social-marketing plan:
10 Questions to Ask When Creating a Social-Media Marketing Plan | Entrepreneur.com

Avid users of Facebook are getting more and more familiar with Facebook Graph Search that is being rolled out. As with normal SEO, taking the time to ensure your page shows up within relevant results of Facebook Graph Search is more than worth the time. Optimizing your page actually isn’t a difficult task to accomplish either.

8 Steps to Higher Facebook Graph Search Rankings – Website Magazine

For example, all channels in good standing with at least 100 subscribers will be able to live stream within the next few weeks. Users simply need to check their Account Features page for an “Enable” button in order to use the feature. In addition, users can now select custom thumbnails for their videos. Thumbnails should be chosen to be representative of the video’s content, but can also be leveraged to make videos stand out.

Take a Look at YouTube’s New Toolbox – Website Magazine

Social media content creation is one of the most ignored steps of a social media strategy. Businesses are often eager to “get in the social media game,” ignoring the need for representative content. At best, this leads to failed and abandoned pages and at worst, the strategy will fail to deliver on any of its potential.

Back to the Basics: A Social Media Content Creation Checklist – Website Magazine

According to new Syncapse empirical research, the average value of brand Fans in key consumer categories has increased 28% to $174.17. Not only do they tend to be brand users first, they spend more, engage more, advocate more, and are more loyal. The significant and increasing value of a Facebook brand Fan affirms past social marketing investment and mandates deeper commitment and accountability in the future.

Facebook Friends Are Worth $174.17 To Brands [Report] – WebProNews

People love to make fun of the apparent technical ineptness of America’s congressmen, so it was no surprise that plenty of cheap shots were taken when it was discovered that the U.S. House of Representatives is blocking Spotify. The reason? The legal music-streaming service incorporates the same peer-to-peer network technology found in shady illegal file-sharing networks.

Paranoia or caution? Why US House blocked a popular music-streaming service | NBCNews

This is great… we’ll be doing some of these very soon!

Vine is Twitter’s new mobile service that allows users to capture and share short, six seconds or less, looping videos. According to a blog post from the social network, the briefness of Vine videos is meant to inspire creativity, just like Tweets.

Find out more via: 4+ Ways to Engage with Twitter's Vine Videos – Website Magazine